artS & culture
Art and culture is at the heart of Premier’s experience and expertise. We provide clients in the UK and around the world with a full range of strategic consultancy, PR, digital, creative and events services to engage with culturally curious audiences and deliver tangible return on investment.
THE BOOKER PRIZE FOUNDATION
Premier is the PR and event production agency for The Booker Prize Foundation, delivering full-service support across multiple events each year. We’ve modernised the organisation’s event and outreach strategy, producing standout celebrations of the world’s best literature at iconic venues including the Sky Garden, Tate Modern, and Old Billingsgate in London.
Edinburgh International Festival
Premier manages all media relations for the Edinburgh International Festival. From planning press activity to supporting on the ground, we welcome hundreds of journalists each year, organising calls and events across opera, music, dance, theatre and more. Through a proactive strategy and close collaboration, we consistently secure high-level Scottish, national and international media coverage.
Photo: First Night at The Hub © Andrew Perry
Art of London
Premier was appointed to create and deliver a long-term strategy to re-establish London’s West End as a top destination for UK and international visitors. We identified cultural activity as the key driver and launched ART OF LONDON, a brand uniting over 500 institutions and businesses. The result: high-impact PR events, a summer festival, digital campaigns and partnerships with leading cultural and commercial organisations.
frameless
Premier delivered full PR and influencer services for the UK’s largest and London’s first permanent immersive multi-dimensional art experience. Our team led creative campaigns and ran the press office, generating strong earned media coverage and engaging social content. The work drove awareness, increased footfall and positioned the experience as a standout destination in the capital’s cultural landscape
THE GLASSHOUSE
Premier has worked with The Glasshouse since spring 2020, delivering local, regional and national media coverage across classical, contemporary, education and community work. Our corporate comms support includes tone of voice, news and crisis handling, and advising on structures and scheduling. Our work on the name change from Sage Gateshead gained coverage across UK and international TV, radio, press and industry media.
THE NATIONAL GALLERY
Premier brought My Little Pony into the cultural spotlight through a unique partnership with The National Gallery to mark the launch of My Little Pony: A New Generation on Netflix. The collaboration fused pop culture with fine art, capturing media attention, generating widespread coverage and engaging new family and lifestyle audiences with the brand in a fresh, creative and culturally resonant way.
Illusionaries
Illusionaries partnered with Premier to lead PR and influencer strategy for the UK’s first story-led multi-sensory art experience in Canary Wharf. Premier delivered a targeted press campaign, hosted exclusive media previews, and secured widespread high-profile coverage across national, lifestyle and arts media, supporting a successful and high-impact launch for the new cultural destination.
Treasures of the Golden Pharaoh
Premier was lead PR agency for IMG on the blockbuster exhibition of Egyptian artefacts at London’s Saatchi Gallery. Work included pre-publicity, launch events, digital strategy and media amplification. The campaign generated widespread coverage and played a key role in making the exhibition a sell-out success, attracting large audiences and highlighting the global significance of the artefacts on display.
TULLIE HOUSE
Premier works with Tullie House, a leading Cumbrian museum, delivering strategic corporate and consumer communications. Our work supports audience development, strengthens regional engagement, and builds brand awareness. Through media outreach and strategic planning, we help position Tullie House as a vital cultural institution in the North of England.