Digital & PR Officer – Premier Scotland

Reporting to: Senior Digital Manager, Premier Scotland

Contract: Six months fixed term contract with the potential to extend
Hours: 9.30am – 5.30pm (weekdays) with 3 days per week in office in Leith. Occasional out of hours work likely.

About Premier Scotland

Premier Scotland is part of Premier – an agency with over two decades of experience delivering world-class communications campaigns for the entertainment, arts and cultural industries. With specialist knowledge of film, television, publishing, gaming, classical music, performing arts, consumer brands and not for profit, Premier provides a complete creative communications solution.

The Role

This is an exciting opportunity for a passionate communicator to develop their career in arts and events. We are looking for someone to support the delivery of communication strategies for a range of world-class festivals, venues, theatre companies, dance organisations, exhibitions and film projects, as part of the Premier Scotland team. It is a role which requires both digital and PR knowledge and experience and is for an initial period of 6 months with potential extension.

The successful candidate will feel at home in our fast-paced and dynamic department with a reputation for a top-level client list, strong teamwork and excellent delivery for its clients. There will be opportunities to be directly involved in projects, attend performances and events and get on-the-job training.

The ideal candidate will have the following skills and experience:

• Previous experience in a digital marketing (incl. social media), PR or communications role
• Excellent communication skills, both written and in-person
• Experience in creating engaging and eye-catching social media content
• Experience planning and publishing content on social media platforms, incl. Instagram, Facebook, X, YouTube, TikTok
• Experience with video content capture for Instagram reels, TikTok or YouTube Shorts
• Familiarity with website CMS such as WordPress or Squarespace
• Photo and video editing skills on Adobe Creative Suite, Canva or similar
• A good knowledge of social media trends
• Experience using Facebook Meta Business Suite
• A range of press contacts in news, lifestyle, arts and culture media
• A good understanding of the media and journalism landscape
• Has delivered small- to mid-level PR campaigns
• Ability to prioritise workload with many moving parts
• Ability to brainstorm creative content ideas across social and PR in response to client briefs
• Meticulous attention to detail
• Ability to work alone and as part of a team
• A keen interest in the arts

Experience in running digital advertising campaigns across social media platforms desirable but not essential

Primary tasks and activities:

Digital:

• Social media campaign planning
• Developing and managing client digital content calendars
• Planning, creating, scheduling and delivering social media posts
• Cataloguing photo and video content
• Social media influencer research and engagement
• Community management via a social media management tool
• Updating websites
• Creating asset templates and tone of voice guidelines for clients
• Tracking and reporting on campaigns
• Managing and expanding our own in-house digital accounts and platforms
• Maintaining an active and current knowledge of digital communication trends and developments to benefit our clients and identify new business opportunities

 PR and press:

• Building and maintaining relationships with media, clients and associates
• Devising, planning, running and reporting on small and mid-scale press campaigns as allocated by the Director and with their input. This will include press release writing and some media monitoring
• Working as part of a team on large campaigns, including duties as outlined above.
• Dealing with requests for images, footage, press information, interviews and press tickets
• Conceiving and delivering media calls

Other:

• Live event support and attendance at events as required
• Some flexibility due to the nature of the work, including travelling for work 
• Contributing to the smooth running of the Company’s day-to-day business by staying up to date with relevant tools as requested, e.g. Company calendar, media database, SharePoint/OneDrive and so on
• Occasional request for help with a campaign you are not directly involved in

To apply please send your CV and covering letter, outlining how you meet the above criteria, to jobs@premiercomms.com with reference/subject line ‘Digital & PR Officer’ as soon as possible.

We do read every CV sent in but can only respond to those that seem to be a good fit. We wish everyone good luck with their job search.
Closing date: Friday 17 May
Interviews: w/c 20 May
Start date: ASAP