contemporary music
Premier works with some of the biggest music brands, artists, and events in the world, leading on media relations and comms strategy, influencer engagement, events, and reputation management. We are driven by a music-first approach and a passion for storytelling which helps our clients make credible impact and stay ahead of the game.
vevo
Managing the UK PR for Vevo, the world’s leading music video network with over 26 billion monthly views, the busy press office spans thought leadership, data stories and artist performance programmes, with key 2024 activity including the launch of Extended Play with artists such as Niall Horan, Post Malone, Olivia Rodrigo and Halsey as well as VEVO’s annual hotly-anticipated Artist To Watch.
FENDER
Premier runs a proactive UK press office for Fender, launching some of the most in-demand music equipment and managing campaigns from announcement to promotional artist interviews and Christmas gift guides. Premier goes beyond traditional product placement, securing coverage in lifestyle media and using artist storytelling to create deeper connections with audiences. Recent campaigns have featured artists including Tom DeLonge, Bruno Mars, and boygenius.
pioneer dj
The world’s number one DJ brand hired Premier to highlight its work promoting diversity in electronic music. Notable moments include supporting Pioneer DJ’s Black History Month event – Start from Scratch – which invited aspiring Black DJs to learn new skills at fabric London. The event was quickly oversubscribed, with coverage in London Evening Standard, Metro, BBC Radio London, Mixmag, The Voice and more.
music festivals
Premier manages the press office for iconic high/profile music festivals across the UK, from Wireless and Summer Sessions to Finsbury Park shows and Edinburgh International Festivals, to name a few. Working with key media outlets Premier works to secure pre-event publicity, including previews, profiling, announcements, artist interviews, and competitions., as well as managing top tier press trips and all aspects of the press office onsite, including artist photo calls, pit management interviews and more.
cuffe & taylor
Working with Live Nation promoter Cuffe & Taylor to PR its annual Summer Sessions festival season, consisting of 26-30 shows across multiple locations spanning England and Wales. From announcements to on-site media management, Premier delivers national and regional coverage as well as strategic interviews – both for artist and spokespeople as well as press accreditation and on-site support for all shows.
FENDER X HELLO KITTY
Premier handled the PR for the Fender x Hello Kitty collaboration, which made significant impact with its exclusive collection of guitars, accessories and apparel, all celebrating the 50th anniversary of the iconic Hello Kitty character. The standout piece, the Hello Kitty Stratocaster, features a playful yet stylish design with Hello Kitty’s signature bow and a custom Hello Kitty logo, perfect for both collectors and players alike.