FILM
Premier’s history is rooted in film, and for 25 years we have worked with many of the most iconic names in film leading on publicity campaigns, media relations, awards campaigning, communications strategy, influencer engagement, events, and marketing content creation.
ROADHOUSE
Premier delivered stunt-led content and event production for Amazon MGM Studio’s launch of Road House. The creator experience featured bar fight stunt training, a live band, and a fully stocked bar, followed by a live-streamed press conference with the film’s talent. Premier also handled the film's UK and international streaming campaign and managed a special screening in London , bringing together cast, crew, and guests to mark the film’s release.
TEENAGE MUTANT NINJA TURTLES
Premier delivered a city-wide street art trail in Manchester to celebrate the release of Teenage Mutant Ninja Turtles: Mutant Mayhem. Featuring bold, graffiti-style murals inspired by the film’s characters, the trail brought the Turtles’ energy to life across key city locations, driving engagement and social buzz in the lead-up to the release.
PADDINGTON IN PERU
To celebrate the release of Paddington in Peru, Premier supported a series of high-profile activations across the UK and Ireland. Paddington was named London’s first official Welcome Ambassador by Visit London, marked by a mural at Waterloo Station and a special appearance at the New Year’s Eve Fireworks. Additional activity included an exclusive Fortnum & Mason hamper and window display, and a nationwide statue trail. Premier also delivered full production for the UK premiere.
MINIONS: RISE OF GRU
Premier brought 1970s flair to Carnaby Street with a retro record store pop-up to celebrate the release of Minions: The Rise of Gru. The immersive experience featured themed games, photo opportunities, and a hidden party room, drawing fans of all ages and generating strong footfall, content, and buzz in the heart of London.
HALLOWEEN ENDS
Premier created a terrifying horror experience to launch audiences into the chilling world of Halloween Ends. The immersive activation delivered jump scares, atmospheric set builds, and eerie encounters, plunging fans into Michael Myers’ world and driving social buzz around the film’s release.
TROLLS HAPPY PLACE
Premier delivered a vibrant family pop-up bursting with colour, featuring mini golf, a giant ball pit, and interactive zones. Unveiled by Ashley James and launched with a DJ set from Rylan Clark, the experience attracted families, influencers, and media, creating standout photo moments and generating strong coverage across social and press channels.
downton abbey
Premier worked with Universal for both Downton Abbey movies. For the first film Premier created ASDAs first ever major film campaign to drive the perception of quality products at an affordable price with a bespoke TV ad and over £8 million above the line support.
SONIC THE HEDGEHOG 3
ISUZU launched a 360° campaign to celebrate Sonic the Hedgehog 3, with themed creative across TV, out-of-home, and digital channels. The campaign drove strong visibility and anticipation nationwide ahead of the film’s release. Premier also delivered full production for the UK premiere.
mission: impossible - fallout
A global campaign launched around the release of Mission: Impossible – FALLOUT to celebrate making impossible cleaning possible. It included three bespoke TV ads and over $60 million in above-the-line support. The campaign delivered a remarkable ROI of $670:1, factoring in agency fees, prize funds, and all associated costs, making it one of the brand’s most impactful partnerships to date.
the garfield movie
To celebrate The Garfield Movie, HEINZ launched a digital campaign centred on Garfield’s iconic love of food, while LA-Z-BOY temporarily rebranded as Lazy-Cat in honour of the world’s laziest feline. The playful campaign ran across EMEA and APAC, driving regional engagement and amplifying the film’s global appeal.
THE BRUTALIST
Premier delivered event production and media management for the UK photocall and special screening of The Brutalist. The photocall was held at The Barbican, with director Brady Corbet, writer Mona Fastvold and cast including Adrien Brody, Felicity Jones and Guy Pearce in attendance. A special screening followed at Picturehouse Central. The campaign aligned with multiple award nominations and major media moments, including a Telegraph Magazine cover for Guy Pearce.
Bridget jones: mad about the boy
Premier supported Universal Pictures on the UK publicity campaign for Bridget Jones: Mad About The Boy, including a global talent junket with Renee Zellweger, Chiwetel Ejiofor, Leo Woodall and director Michael Morris. Curated screenings with BookTok, Wednesdays podcast and Sheerluxe generated widespread buzz across fan groups and platforms. The film received glowing 4* and 5* reviews and was met with strong audience excitement on release.
marching powder
Premier delivered event production for True Brit’s premiere of Marching Powder, the new British crime thriller. Responsibilities included red carpet build, press line setup, talent handling, and media coordination. The event welcomed cast, crew, and industry guests, securing strong media coverage and building momentum ahead of the film’s release.
snow white
Premier delivered event production for Disney’s Snow White multimedia event at Odeon Luxe Leicester Square. Premier managed all onsite activity and media logistics, welcoming cast, crew, and special guests. The event generated widespread coverage and helped drive momentum around the film’s release.
bob marley: one love
Premier delivered full production for the UK premiere of Bob Marley: One Love at BFI IMAX Waterloo. The event included a live reggae performance, custom-built fan pens wrapped in Jamaican flag colours, and set pieces inspired by Marley’s legacy. Talent, VIPs, and fans gathered to celebrate the film, with the event generating widespread national and international media coverage.
iron claw
Premier delivered full production and media management for the UK premiere of The Iron Claw at The Curzon Mayfair. The event featured branded press backdrops, media handling, and talent coordination, with cast and filmmakers in attendance. Coverage across national media and social platforms helped generate strong awareness and conversation around the film’s release. Premier also facilitated the international press junket.
gladiator II
Premier provided comprehensive production for the global premiere of Gladiator II at ODEON Luxe Leicester Square. The event featured large-scale set designs reminiscent of Ancient Rome, complete with flame effects and a bespoke press line experience. Attendees included King Charles III, director Ridley Scott, and cast members Paul Mescal, Denzel Washington, and Pedro Pascal. The premiere garnered extensive national and international media coverage, amplifying anticipation for the film's release.
wicked
Premier supported Universal Pictures with event production and media management for the European multimedia event of Wicked at the Royal Festival Hall, transformed into the Emerald City for over 2,000 guests. Stars including Ariana Grande, Cynthia Erivo, and Michelle Yeoh attended. Premier also delivered full production for a themed press day at the Corinthia Ballroom, including a press conference and global creator Q&A, bringing the world of Wicked to life on and off the carpet.
alien romulus
Premier delivered full production for the UK premiere of Alien: Romulus at Cineworld Leicester Square. The event featured a spaceship-style press line, corridor set builds evoking the film’s claustrophobic environments, and eerie lighting effects to echo the franchise’s signature tension. Cast, filmmakers, and guests attended, with widespread media coverage driving buzz ahead of the film’s release.
EVERYTHING EVERYWHERE ALL AT ONCE
Premier delivered the UK theatrical release campaign for A24’s Everything Everywhere All At Once, overseeing strategic planning, talent coordination, and awards campaign execution. This included a hosted screening event, managing talent appearances at BAFTA and key awards engagements, and executing targeted AMPAS and BAFTA outreach.
THE WHALE
Premier managed the UK theatrical release campaign for A24’s The Whale, overseeing strategic planning, talent logistics, and awards campaign execution. This included a press junket, handling of talent appearances during key events, and targeted AMPAS and BAFTA outreach.
LIVING
Premier delivered the UK theatrical release campaign for Lionsgate’s Living, coordinating press strategy, a press junket, ad hoc interviews, and targeted BAFTA Awards outreach. This further included managing talent for media engagements, and executing voter-focused initiatives to support the film during the BAFTA Awards season.
THE SEED OF THE SACRED FIG
Premier delivered the UK theatrical release campaign for Lionsgate’s The Seed of the Sacred Fig, coordinating in-person and virtual press interviews, which included tailored interview sessions, strategic media outreach, and logistical support for talent engagements across both formats.
TORNADO
Premier delivered the UK theatrical release campaign for Lionsgate’s Tornado, coordinating in-person and virtual press interviews, which included tailored interview sessions, strategic media engagement, and coordination of talent logistics.
THE ZONE OF INTEREST
Premier delivered the UK theatrical release campaign for A24 & JW Films for The Zone of Interest. This included strategic media engagements across both formats, and talent logistics for coordinated in-person and virtual press interviews. Premier also handled the Cannes Film Festival launch of the film.
MEGALOPOLIS
Premier delivered the UK theatrical release campaign for Entertainment Film Distributor’s Megalopolis, coordinating in-person and virtual press interviews with strategic media outreach across both formats, tailored interview sessions , and coordination for talent engagements.
G20
Premier delivered the theatrical and streaming release campaign in both UK and international markets for Amazon MGM Studios’ G20, coordinating in-person and virtual press interviews and managing premiere media logistics, including cross-regional press outreach and talent coordination for global engagements.
I AM: CELINE DION
Premier delivered the theatrical and streaming release campaign for Amazon MGM Studios’ I Am Celine Dion across both UK and international markets, coordinating virtual press interviews and executing targeted BAFTA and AMPAS awards outreach.
JACKPOT!
Premier delivered the theatrical and streaming release campaign for Amazon MGM Studios’ Jackpot! across UK and international markets, coordinating virtual press interviews to support its dual-platform rollout as well as targeted BAFTA and AMPAS awards outreach.
MY OLD ASS
Premier delivered the theatrical and streaming release campaign across UK and international markets for Amazon MGM Studios’ My Old Ass, coordinating virtual press interviews and executing targeted BAFTA and AMPAS awards outreach.
RED, WHITE & ROYAL BLUE
Premier delivered the theatrical and streaming release campaign across UK and international markets for Amazon MGM Studios’ Red, White & Royal Blue, coordinating in-person and virtual press interviews and managing premiere media logistics.
SALTBURN
Premier delivered unit publicity, and theatrical and streaming release campaigns across UK and international markets for Amazon MGM Studios’ Saltburn, coordinating in-person and virtual press interviews.
YOU’RE CORDIALLY INVITED
Premier delivered the theatrical and streaming release campaign across UK and international for Amazon MGM Studios’ You’re Cordially Invited, coordinating in-person and virtual press interviews and managing premiere media logistics.
HEADS OF STATE
Premier delivered the theatrical and streaming release campaign across UK and international for Amazon MGM Studios’ Heads of State, coordinating in-person and virtual press interviews and managing premiere media logistics.
CONCLAVE
Premier delivered the international theatrical release campaign for Conclave, coordinating a hybrid press junket at the London Film Festival and handled talent logsitcs across film festivals in Rome, San Sebastian and Zurich.
ANORA
Premier handled the international press and logistics for the Cannes Film Festival launch of Sean Baker’s Anora. Anora went on to win the Palme D’Or in Cannes, the first of many awards bestowed on the film.
KINDS OF KINDNESS
Premier handled the unit publicity for Yorgos Lanthimos’ Kinds of Kindness. During Cannes Film Festival, Premier handled the hybrid international press junket and assisted with talent logistics, where Jesse Plemons won the Best Actor award.
NIGHT BITCH
Premier handled the hybrid international and UK press junket and coordinated talent logistics for the London Film Festival launch of Marielle Heller’s Nightbitch.
THUNDERBOLTS
Premier handled the hybrid international press junket and coordinated talent logistics for the theatrical release of Thunderbolts with Jake Schreier, Florence, Pugh, Julia Louis-Dreyfus, David Harbour. Wyatt Russell, Lewis Pullman, Hannah John-Kamen and Geraldine Viswanathan.
POOR THINGS
Premier handled the unit publicity for POOR THINGS in Budapest, which included managing on-set EPK coverage and organising an international press visit to the studio. Premier handled the international theatrical release campaign and assisted in talent logistics for both the Venice Film Festival and London Film Festival Poor Things went on to win the Golden Lion award in Venice, the first of many awards it would then win.