CLASSICAL music
Premier is Europe’s leading specialist communications agency serving classical music and the performing arts. Clients include artists, orchestras, cultural organisations, recording companies and festivals. We create and deliver tailor made communications strategies and campaigns including reputation management and a broad range of marketing consultancy, events and content services.
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AGA KHAN MUSIC PROGRAMME
Premier provides PR support for the Aga Khan Music Programme. Activity includes building the profile of the Music Programme in the UK with a focus on its showcase at Edinburgh International Festival, generating feature interview coverage, securing reviewers and high-profile broadcast appearances.
AIGUL AKHMETSHINA
Premier provided personal representation for Aigul Akhmetshina, offering bespoke PR and reputation management to support her international career. Activity included strategic media outreach, brand positioning, profile building and press opportunities across culture, lifestyle and international media, helping to raise awareness of Aigul’s talent and establish her as a rising star on the global stage.
AVIE Records
Premier works with AVIE Records on their social media strategy, creating awareness and growing their audience for their vast catalogue of recordings and monthly new releases.
BELFAST ENSEMBLE
Premier has an long-term relationship with Belfast Ensemble and director Conor Mitchell, developing their profile and relationships with media and supporting touring productions.
BOURNEMOUTH SYMPHONY ORCHESTRA
Premier leads on national press for Bournemouth Symphony Orchestra. Activity includes media outreach, spotlighting artists and communications advisory, enhancing the orchestra's national and international profile.
BRISTOL BEACON
Premier provides PR support for Bristol Beacon, delivering tailored national media campaigns for its classical music programme. Activity includes media outreach, press office management, content planning and interview coordination to promote the venue’s world-class programme, raise its cultural profile and support its positioning as the leading venue for classical music in the South West.
Choir of St John's College, Cambridge
Premier provides national press and PR support for the Choir of St John's College, Cambridge - one of the finest collegiate choirs in the world. Activity includes media outreach, press office management, content planning and interview coordination to promote the choir's activities, recordings and performances, alongside ongoing consultancy on national media strategy.
Concours de Genève
Premier provides strategic communications support for the Concours de Genève, one of the world’s oldest and most prestigious international music competitions, renowned for discovering and nurturing exceptional young talent across multiple disciplines. Our work includes representing the competition within UK and US media, supporting PR activity in Germany and France in collaboration with local partners, and offering ongoing consultancy on global media strategy and positioning. Through high level international press engagement, Premier helps reinforce the Concours de Genève’s status as a leading platform for emerging artists.
LISE DAVIDSEN
Premier provides personal representation for Lise Davidsen, offering bespoke PR and reputation management to support her global profile. Work includes strategic media outreach, positioning, profile development and press engagement across culture, lifestyle and international media, reenforcing her status as one of the world’s leading sopranos and a major force in classical music.
FREDDIE DE TOMMASO
Premier provided personal representation for Freddie De Tommaso, delivering bespoke PR and reputation management to support his growing international career. This included strategic media outreach, profile development, brand positioning and press engagement across culture, lifestyle and music media, helping to establish Freddie as one of opera’s most exciting and in-demand young talents.
Donatella Flick Conducting Competition
Premier provides PR support for the Donatella Flick Conducting Competition, one of the most prestigious conducting competitions in the world. Premier’s work spans media relations, interview coordination, brand positioning and press engagement across music, culture and lifestyle media internationally to reinforce the Competition’s reputation as one of the leading platforms for emerging conductors.
EDINBURGH INTERNATIONAL FESTIVAL
Premier has worked with the Edinburgh International Festival – one of the UK’s most prestigious and internationally recognised arts events - since 2023, providing media relations and social media consultancy. This includes delivering international, UK-wide, and Scottish media outreach, as well as strategic planning, editing, publishing, community management, and content planning for the Festival’s digital channels. The work supports sustained audience development and consistent brand engagement across platforms.
ENGLISH TOURING OPERA
Premier provides PR support for English Touring Opera, which brings world‑class productions and community projects to towns and cities across England. Our work spans media relations, content planning and interview coordination to promote productions, celebrate artistic talent and strengthen ETO’s national profile, highlighting its commitment to accessible opera, education and bold programming from classics to rarely performed gems.
The Glasshouse International Centre for Music
Premier supports the inhouse communications team to maintain relationships with national media, place feature coverage across its classical and contemporary programmes, invite reviewers, promote partnerships and advise on strategy.
The Gramophone Awards
Premier leads on PR support for The Gramophone Classical Music Awards, long regarded as the classical recording world’s ultimate accolade. Premier’s work includes media outreach, press office management, interview coordination and managing media at the awards ceremony to strengthen the profile of the Awards and to reinforce its reputation as the ‘Oscars of classical music’.
The International Opera Awards
Premier has worked on press and PR for the International Opera Awards since 2019. This includes delivering tailored PR campaigns, media outreach, press office management, content planning and interview coordination to raise the profile of the Awards and Opera Awards Foundation internationally, celebrate Award winners and strengthen its position as one of the most coveted accolades in the opera world.
THE IVORS CLASSICAL AWARDS
Premier has provided support for The Ivors Classical Awards since 2020, delivering tailored PR campaigns and strategic consultancy across the UK and internationally. Activity includes media outreach, press office management, content planning and interview coordination to raise awareness of the awards, celebrate the nominees and winners, and strengthen the profile of The Ivors Academy within the classical music world.
KINGS PLACE
Premier provides ongoing PR support for Kings Place – a leading London venue for music, arts and spoken word performance – delivering tailored PR campaigns and strategic consultancy across the UK and internationally. Activity includes media outreach, press office management, content planning and interview coordination to promote the venue’s diverse cultural programme, raise the profile of its artists and events, and strengthen its position within the UK’s live performance landscape
THE KING’S SINGERS
Premier work with The King's Singers on the social media and content strategies for their TikTok and YouTube channel. The support involves regular collaboration with the group to create content around their busy touring schedule and community management of their very active fanbase.
LAMMERMUIR FESTIVAL
Premier works with Lammermuir Festival, the hugely valued East Lothian festival of world leading classical musicians. Mixing high quality music experiences with beautiful rural locations has seen the festival build its profile and audiences. Our work spans PR and media relations for the festival and the management of its social media channels.
LONDON SOUNDTRACK FESTIVAL
Premier leads on PR support and social media consultancy for the London Soundtrack Festival - the capital's first annual festival dedicated to celebrating the music of film, TV and games - delivering tailored international campaigns to celebrate the festival's talent and position it as a key event in the cultural calendar. Press activity includes media outreach, press office management, content planning and interview coordination. Simultaneously, social media activity focuses on strategic planning, editing, publishing and community management.
Longborough Festival Opera
Premier handles national and international media for Longborough Festival Opera. This includes media outreach, press office management, content planning and interview coordination to promote productions, platform artistic talent and enhance Longborough's profile as a destination summer festival in the heart of the Cotswolds that nurtures the next generation of British Wagnerian talent.
Manchester Camerata
Premier leads on PR and communications strategy for Manchester Camerata, a pioneering chamber orchestra. This includes spotlighting partner artists and orchestra staff, advising on media strategy and supporting audience development, raising the orchestra's international standing.
Huw Montague Rendall
Premier provides personal representation for baritone Huw Montague Rendall - one of the most exciting talents in the opera scene - delivering bespoke PR and reputation management and social media consultancy. Activity includes strategic media outreach, profile development, brand positioning and press engagement, as well as strategic planning, editing, publishing, community management and content managing for Huw's digital channels, helping to raise awareness of Huw's talent and establish him as a rising star on the global stage.
Monteverdi Choir & Orchestras
Premier coordinates and executes the digital strategy for the Monteverdi Choir & Orchestras - including their social media channels, YouTube, website and mailing list – and leads the global media relations and PR for the organisation.
National Childrens Orchestras
Premier is building media awareness and profile for National Childrens Orchestras across its year of public concerts, residential orchestra weekends and audition cycles.
National Youth Choir of Scotland
Premier is working through 2026 on NYCOS's profile during its 30th anniversary year, building relationships and awareness among media and engaging them with a mix of activity from high-profile concerts to recruitment campaigns for the National Boys Choir.
Natalya Romaniw
Premier work with international soprano Natalya Romaniw on her website, gathering content including reviews, photography and videos to keep the website looking fresh. Her busy performance schedule is also kept up to date in collaboration with her management team.
RYEDALE FESTIVAL
Every year, the Ryedale Festival welcomes outstanding performers from all over the world to perform a wide-ranging and distinctive programme in the many spectacular venues in and around Ryedale, North Yorkshire – an area full of history and natural beauty.
Premier works with the festival to raise its profile nationally in the UK and attract audiences to the festival each July.
Photo Credit: Robert Workman
Scottish Ensemble
Premier is delivering the PR campaign for Scottish Ensemble's collaboration with small-pipes player Brìghde Chaimbeul - delivering media outreach, feature interview placement and management, press trips and securing reviews across the tour.
SCOTTISH YOUNG MUSICIANS
Premier has supported Scottish Young Musicians on its communications since it began in 2022. This festival of music competitions, gives young musicians from around the country the chance to compete to win career-enhancing prizes, perform on a national stage in front of internationally renowned judges, and push their skills like never before.
Photo credit: Ian Georgeson
Aristo Sham
Premier provides personal representation for Aristo Sham, the 2025 winner of the Van Cliburn competition, offering bespoke PR and reputation management to support his global profile. Activity includes strategic media outreach, positioning, profile development and press engagement across culture, music and international media, helping to establish him as one of the most exciting young talents of the piano world.
SHANGHAI SYMPHONY ORCHESTRA
Premier provides international PR support and social media consultancy for the Shanghai Symphony Orchestra - China's oldest symphony orchestra - delivering tailored campaigns and strategic consultancy across the UK and internaitonally. Activity includes media outreach, press office management, strategic planning, editing, publishing, community management, audits and workshops across the UK and internationally. The work supports the orchestra's audience development, boosting their international visibility and strengthening the orchestra’s global reputation as a leading force in classical music.
SIGNUM CLASSICS
Premier works on UK media and communications strategy for Signum Classics. This involves raising artists' profiles, publicising key releases and strengthening its position within the global classical and crossover recording landscape.
ST MAGNUS INTERNATIONAL FESTIVAL
Premier provides PR support for Warner Classics & Erato - one of the world's leading global classical music recording companies - delivering tailored campaigns and strategic consultancy across the UK and internationally. Activity includes media outreach, press office management, content planning and interview coordination to raise the profile of key artists and releases, strengthen brand visibility and position Warner Classics as a leading voice in the global classical music industry.
Photo Credit: Fionn McArthur
WARNER CLASSICS
Premier provided PR support for Warner Classics, delivering tailored campaigns and strategic consultancy across the UK and internationally. Activity included media outreach, press office management, content planning and interview coordination to raise the profile of key artists and releases, strengthen brand visibility and position Warner Classics as a leading voice in the global classical music industry.